Experience across entertainment, e-commerce, ticketing, live sports and social
Lead design across four business verticals spanning ticketing, streaming, reviews and ratings, and B2B theater services.
Build and develop the team through hiring, coaching, regular feedback, and career growth.
Set teams up to deliver by clarifying ownership, aligning resources to priorities, and establishing critique and planning practices.
Partner across Product, Engineering, Research, and business teams to navigate ambiguity and balance customer needs with business goals.
Guide design direction and quality across initiatives, from loyalty and account experiences to streaming features and platform redesigns.
Have a mindset to evolve
Great teams keep learning. I encourage experimentation, thoughtful use of new tools and technology, and iteration informed by customer feedback—so we can adapt our approach and improve the work over time.
Ask Why
Strong design starts with understanding the problem. I bring customer needs, business goals, and team perspectives into the conversation to create clarity, align priorities, and guide decisions.
All feedback is good feedback
Feedback helps teams make better work when it’s shared with curiosity and clear intent. I create space for critique, research, and data to inform decisions, raise design quality, and help designers grow.
I build a team culture where people feel supported, take ownership, and do their best work. I invest in designers through coaching, clear feedback, and opportunities to grow, while creating shared practices that help the team collaborate, navigate ambiguity, and deliver consistently. I believe strong teams produce stronger design and better outcomes for customers and the business.
“Shital is a 100% absolute pleasure to work with! Her patience and effective management style is also complimented by a high proficiency for execution and a great eye for viable user experience. She can design, manage people, manage projects and lead with an ear to ear smile that has both her direct reports and managers empathetically appreciate every working moment with her! I’d happily work with Shital again in a heartbeat and recommend her to anyone who asks.”
“When I work with Shital as my UX manager. Professional, intelligent, and kind, are the keywords I learn from her each day. She is not only the expert on the product that helps the design team to run amount of design requirements but also generous enough to step into any tasks when she’s needed. She shows a lot of support and makes me felt confident and encouraged. Shital is absolutely a valuable asset to any team.”
“I’ve had the pleasure of working with Shital for 4 years, ever since Vudu joined Fandango. In that time, I’ve been impressed by her talent, thoughtfulness, and leadership skill. She is on the ball!
Shital has a wonderful philosophy of management, taking ownership and fostering her team’s ability to perform like a well-oiled machine. She’s diplomatic and strategic, with a knack for focusing on key issues. When it comes to complex design projects, Shital makes it look easy to drive what needs to be done forward, even in the early stages when there’s a lot undefined. She had the patience and focus to lead migration projects (across a dizzying number of TV, web, and mobile app platforms, no less) and navigate substantial constraints, while making sure users get the best possible messaging and experience.
I’ve always appreciated Shital’s helpful feedback, from process ideas to make meetings more effective, to suggesting exactly the right microcopy to make it crystal clear what a button does.
Personally, Shital is warm, flexible, kind, and always willing to lend a hand. When we chat about design, managing, and life in general, I come away with great new perspectives. I strongly recommend working with Shital if you get the chance!”