AVOD - Growing Free Streaming
Challenge
Fandango’s ad-supported catalog had limited content and low viewership. The business wanted to expand the offering and grow advertising revenue.
My role
Partnered with Merchandising, Product, Design, and Engineering to understand the incoming catalog, shape how it would be presented, and assess technical feasibility.
Key decisions
Created a dedicated landing page for free content.
Removed the sign-in requirement so viewers could start watching sooner.
Introduced a distinct “Free to Watch” brand to make the offer easy to recognize.
Added a clips experience with short-form content designed for quick, scrollable discovery.
Introduced a new Live feature for sports, creating a dedicated way to discover and watch live events.
Outcome
Within three months, viewership increased 80% and ad revenue increased 14%.
Free Streaming. Live Sports. Short Form Video
ROTTEN TOMATOES MOBILE APP
Initiative
Evolve Rotten Tomatoes from a place to check scores into a more personalized and social destination for discovering what to watch.
My role
Guided the design and development of the native iOS and Android app from the ground up. Partnered with frontend and backend teams to prioritize a phased design approach based on technical feasibility, and worked with Critics, Editorial, and Ad Sales to understand content needs and monetization opportunities.
Key decisions
Brought reviews, watchlists, critic and publication profiles, and social features together in one experience, sequencing features to align with technical constraints and business priorities.
Impact
Reached 1 million downloads in the first year.
LOYALTY PROGRAM
The business goal was to create and launch a new Fandango subscription product becoming the digital home for movie and entertainment fans. The KPIs for this initiative were:
Drive revenue growth, Recurring revenue
Increase share of wallet & customer loyalty
Drive Peacock subscription growth
Enhance studio & exhibitor relationships
Outcome: The loyalty program established a recurring-revenue channel and delivered strong year-over-year growth in paid acquisitions.
SINGLE SIGN ON
Goal
Unify Fandango’s ticketing and Fandango at Home streaming services with a shared account experience.
My role
Partnered with Product, Engineering, and other cross-functional teams to understand the identity platform and define the user scenarios and experience flows.
Key decisions
Designed for three account journeys: signing in to either service with one account, creating a shared account, and merging existing accounts.
Outcome
Enabled users to access both services with a single login, bringing Fandango closer to a unified entertainment experience.
